July 25, 2018


The travel marketplace, ixigo, wanted to capitalize on the 2018 FIFA World Cup and drive engagement and sales through their online channels. The brand wanted to follow in the wake of the football madness – and the travelers it draws – to create a fun and festive atmosphere on its channels. We came up with ideas which merged travel and football to derive interest in countries from across the world, so that fans would not only follow the football teams of the nations, but also be keen on visiting them.