July 25, 2018

Live.Me & Cheez

 

I collaborated with 8 Bit Media to come up with the Digital Media Strategy, Content Calendar and Copy for the Chinese brands: Live.Me and Cheez. Our goal was to increase engagement, drive traffic and build the brand’s identity while staying in tune with their fun and humorous tonality. We achieved this with a combination of online activities, competitions and engaging posts coupled with offline activities to gain further traction for the brand.