Welcome, my name is
I’m a media expert, strategy consultant and entrepreneur shuttling between Seattle and Mumbai, with experience in marketing, branding & sports management. I have written two speculative fiction novels.
Futurist, Novelist &
Cross-cultural Media & Communications expert with an entrepreneurial bent and a proven record of driving growth across the advertising and sports ecosystem. Solutions driven storyteller with an eye for branding, business partnerships & content strategy.
I am adept at deciphering consumer journeys and optimizing every touchpoint into meaningful engagement with the user.
What I do
I’m working as the Head of Media for the sports wing of a 50-year-old business in Mumbai, India. In my free time, I write novels, read books from across the length & breadth of the universal library, and tinker with entrepreneurial ideas. I will be pursuing the Masters in Digital Media and Communication (STEM) at the University of Washington (Seattle) in Fall 2021.
Now Reading: Kurt Vonnegut's Slaughterhouse Five, Noam Chomsky's On Anarchism
Head of media
• Built the Media and Content vertical. • Led New Product Development: Creating the soccer club & the media publishing site. • Increased reach by 4X every quarter. • Created an intern development program. • Lead hiring & built the team.
Bombay Tone Studio
Marketing & communications manager
• Led strategy as the Account Manager for clients like HDFC Bank, MonteCruz Beverages, Outbound Festival.
• Facilitated Business Development opportunities & agency partnerships. • Led hiring, mentored Interns, & headed the firm's communications.
8 Bit Media
Copywriter & Brand strategist (Contract)
• Copywriting across all media channels, from digital to OOH to Print. • Leading digital marketing campaign for ixigo during the FIFA World Cup. • Account management for key clients like Live.me, MPower, FFC, etc.