About

About me

I’m a media expert and entrepreneur shuttling between Seattle and Mumbai, with rich experience in marketing, branding & sports management. I have written two speculative fiction novels.

I create data-driven marketing strategies centered around engaging storytelling.

Certificates:

  • Adaptive Communication & Leadership – University of
    Washington.
  • Diploma in Advanced Photography from the National
    Institute of Photography – A+ Grade.
  • Human Resource Management Diploma – A Grade
    Avanti Foundation Leadership Program.

Cross-cultural Media & Communications expert with an entrepreneurial bent and a proven record of driving growth across the advertising and sports ecosystem. Solutions driven storyteller with an eye for branding, business partnerships & content strategy.

I am adept at deciphering consumer journeys and optimizing every touchpoint into meaningful engagement with the user.

I’m working as the Head of Media for the sports wing of a 50-year-old business in Mumbai, India. In my free time, I write novels, read books from across the length & breadth of the universal library, and tinker with entrepreneurial ideas. In fall 2021, I will be attending the Masters in Digital Media and Communication at the University of Washington (Seattle).

Skills

The skills I have learnt while working across the sectors of advertising, marketing and sports management. Currently, I am leveling up by pursuing my second Masters (MS in Digital Media and Communication) at the University of Washington.

Copywriting
85%
Storytelling
90%
Market Research
85%
Facebook Ads
75%
Photoshop
65%
Powerdirector
65%
Digital Marketing
85%

Experience

2020-Present

Marwah Sports

Head of media

• Built the Media and Content vertical. • Led New Product Development: Creating the soccer club & the media publishing site. • Increased reach by 4X every quarter. • Created an intern development program. • Lead hiring & built the team.

2018-2019

Bombay Tone Studio

Marketing & communications manager

• Led strategy as the Account Manager for clients like HDFC Bank, MonteCruz Beverages, Outbound Festival.
• Facilitated Business Development opportunities & agency partnerships. • Led hiring, mentored Interns, & headed the firm's communications.

2018

8 Bit Media

Copywriter & Brand strategist (Contract)

• Copywriting across all media channels, from digital to OOH to Print. • Leading digital marketing campaign for ixigo during the FIFA World Cup. • Account management for key clients like Live.me, MPower, FFC, etc.

Services