Advertising & Digital Marketing

Write website copy for the agency and clients. Dovetail with the strategy team and lead copywriting for social media. Drive account management activities across brands.

Objective:

Lead the internal and external communications of the agency. Liaise with clients and create engaging social media copy. Write website, emailer and other digital media content in line with brand tonality and strategy.

Bombay Tone Website

Copywriting

Write copy across various platforms, ranging from digital channels (FB, Instagram, LinkedIn and Twitter) to OOH advertising, to Print media. Create website content. Write and edit newsletters and scripts.

Ixigo Campaign Image

Brand Strategy

Work with the strategy and design team to ensure that brand positioning and tonality was maintained and campaign goals were met.

Media Buying

Lead Facebook and Instagram advertising to drive lead generation, reach and engagement campaigns.
Attained CPA which was as low as 0.01 Re per throughplay for newer brands.

Account Management

Lead Account Management activities alongwith Copywriting and liaise between Strategy and Design teams and clients such as Bombay Environmental Action Group, New Horizons Child Development Center, Bridge Pathshala, among others. Held a workshop on Digital Marketing for NGOs.

Result:

Ensured month-on-month growth for all clients. Used a combination of topical trends and social media competitions to get 100X reach for Live.me with the Avengers campaign. Got a CPA ranging from 0.01 to 0.11 for KreedaPanti videos and contests. Ensured brand tonality and positioning was met using the right content and copy through our advertising activities on social media

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