Advertising & Digital Marketing
Write website copy for the agency and clients. Dovetail with the strategy team and lead copywriting for social media. Drive account management activities across brands.
Lead the internal and external communications of the agency. Liaise with clients and create engaging social media copy. Write website, emailer and other digital media content in line with brand tonality and strategy.
Write copy across various platforms, ranging from digital channels (FB, Instagram, LinkedIn and Twitter) to OOH advertising, to Print media. Create website content. Write and edit newsletters and scripts.
Work with the strategy and design team to ensure that brand positioning and tonality was maintained and campaign goals were met.
Lead Facebook and Instagram advertising to drive lead generation, reach and engagement campaigns.
Attained CPA which was as low as 0.01 Re per throughplay for newer brands.
Lead Account Management activities alongwith Copywriting and liaise between Strategy and Design teams and clients such as Bombay Environmental Action Group, New Horizons Child Development Center, Bridge Pathshala, among others. Held a workshop on Digital Marketing for NGOs.