Services

What I do

I’m working as the Head of Media for the sports wing of a 50-year-old business in Mumbai, India. In my free time, I write novels, read books from across the length & breadth of the universal library, and tinker with entrepreneurial ideas. I will be pursuing the Masters in Digital Media and Communication (STEM) at the University of Washington (Seattle) in Fall 2021.

digital marketing

I have a decade of experience in working with a host of brands across a plethora of sectors wearing the hats of copywriter, brand strategist, account manager and editor. Some of these are SHARP TV, Cheez, Ixigo, MPower, Bombay Environmental Action Group.

storytelling

I have written numerous speculative fiction stories, finished two novels, completed a storytelling workshop taught by the SFWA president (on a full scholarship). I am creating a one-of-its kind sports documentary series in India (KreedaPanti X Bridge).

WEB DEVELOPMENT

brand building

I have created the KreedaPanti Media House and led the media vertical of Marwah Sports from scratch. In the process, I have developed new products and led the brand and strategy team to create awareness of the product using offline and online strategies.

Copywriting

I have written and edited ad copy, social media content and deep dive articles for brands across the advertising, sports and FMCG sectors. I have also written website copy and led content creation projects for organizations. I have also written two spec-fic novels.

Project Management

Founded a grassroots soccer club at age 16 and lead it for 3 years until it became self sustaining. Led digital marketing strategy for clients across production, digital entertainment and tourism sectors as the Account Manager.